Average Job Size $12,000
$5,000 $30,000
Lead Tier
Conversion Estimate

Conservative: Industry average. Assumes standard follow-up and quoting process.

Leads Per Month 50 leads
50 1,000
Estimated Monthly Revenue
$48,000
That's a 19.2x return on your lead spend
Jobs Won
4
from 50 leads
Lead Spend
$2,500
50 × $50
Net Profit
$45,500
after lead costs
Lead tier Basic — $50/lead
Conversion rate 8%
Leads purchased 50
Jobs won 4
Avg job value $12,000
Gross revenue $48,000
Lead cost −$2,500
Net profit (after leads) $45,500
Return on lead spend 19.2x