Average Job Size $12,000
$5,000 $30,000
Lead Tier
$100 / lead
Qualified
Name, phone, email, location, project details
Conversion Estimate

Conservative: Industry average. Assumes standard follow-up and quoting process.

Leads Per Month 50 leads
50 1,000
Estimated Monthly Revenue
$96,000
That's a 19.2x return on your lead spend
Jobs Won
8
from 50 leads
Lead Spend
$5,000
50 × $100
Net Profit
$91,000
after lead costs
Lead tier Qualified — $100/lead
Conversion rate 15%
Leads purchased 50
Jobs won 8
Avg job value $12,000
Gross revenue $96,000
Lead cost −$5,000
Net profit (after leads) $91,000
Return on lead spend 19.2x